Etxilore Broadens Its Horizons with the Launch of an International Kawaii Clothing Store on Etsy

Etxilore Takes a Stride into Japanese Fashion: Unveils Kawaii Collection on Etsy

In a thrilling move towards diversification, the renowned Etxilore brand has just announced the grand opening of a clothing store in the coveted realm of Japanese fashion, specifically delving into the kawaii aesthetic on the international platform Etsy. Steering this new venture is the founder and partner, Eva Lekunberri, bringing handmade drawings and exclusive designs to a global audience with a unique emphasis on the values they embody.

This collection, drawing inspiration from styles such as Kawaii, Decora, and Kidcore, carries a deeper allure by merging Japanese fashion values with the cultural and local soul of Navarre and the Prepyrenee of Navarre. The meticulously crafted drawings by Eva Lekunberri find their inspiration in the local nature, capturing the unique essence of the region and promoting a connection with the land and its traditions.

With a harmonious fusion of Japanese kawaii values and the cultural richness of Navarre, Etxilore aims to convey a message beyond fashion. The brand is dedicated to sharing the essence of femininity, the lineage with ancestors, the connection with local nature, and emotional expression through clothing. The collection becomes a visual representation of the pursuit of personal well-being and synchronization with nature, fundamental values for Eva Lekunberri.

Etxilore, known for its presence in holistic coaching-based consultancy, is now expanding its reach into the fashion world with a clear diversification strategy. The brand has forged strategic alliances in recent years, highlighting collaborations for online course sales with Groupalia, Deskontalia, Colectivia, and Ilabora, as well as agreements for book sales and distribution with Amazon, Babelcube, and Smashwords.

The company has taken a significant step by partnering with Chequemotiva to participate in the "Experiencias Free" program, sharing experiences with renowned brands such as Kutxabank, ING, Cortefield, Mastercard, and Orbit, among many others.

Eva Lekunberri, the mastermind behind Etxilore, shared her motivation for the collection, stating, "I started drawing to express emotions during the pandemic. I had always drawn; it was something within me, but I had never been aware that it helped me express and advocate for important themes, such as femininity, lineage with ancestors, and connection with local nature."

With over 30 years of experience in the business world, Lekunberri founded the consultancy Etxilore in 2013, focusing on holistic coaching and well-being consultancy services. Now, with this new Japanese fashion store, the brand aims to share its values and promote a more conscious use of the Earth.

Etxilore's foray into Japanese fashion not only marks an exciting chapter in its history but also signifies a declaration of values rooted in nature and local culture. The Etsy store is already open for those seeking unique garments with profound meaning and a connection to the rich heritage of Navarra and the Prepirineo Navarro.

Etsy and Printful: Titans Supporting Etxilore's Vision

Etxilore's international market debut is bolstered by the robust infrastructure of two e-commerce giants: Etsy and Printful.

According to Etsy's data, the platform boasted over 50.3 million active sellers in December 2021, along with more than 90 million buyers, solidifying its status as a global marketplace for unique and creative items. Generating approximately $2.33 billion in revenue in 2021, Etsy has experienced steady growth and become the home for a wide variety of special items, ranging from unique handmade pieces to vintage treasures.

Printful, on the other hand, stands as an online print-on-demand and dropshipping service with production centers worldwide. This collaboration allows Etxilore to offer high-quality products, adhering to sustainability criteria, and providing a unique shopping experience for customers.

With these strong alliances and a collection that seamlessly merges Japanese kawaii cuteness with the rich heritage of Navarre, Etxilore positions itself as a trendsetter in the kawaii fashion universe. Transmitting profound values, the brand contributes to a more conscious and meaningful approach in the international fashion scene. The Etsy store eagerly awaits those seeking garments that transcend aesthetics, connecting with nature and culture through art and design.